ILLUSTRATIVE CONCEPT / CASE STUDY
Less, but better.
An expressive identity for a quieter kind of homeware brand. A self-initiated concept exploring how restraint can become a distinctive point of view.
PROJECT
Less / Home & Living
CAPABILITIES
Identity · Art direction
YEAR
2026 · Concept project
The challenge.
How do you make a homeware brand feel considered in a category full of noise? Less needed a visual language that celebrated everyday objects without making them feel precious.
Our approach.
We built the idea around slower days. An editorial wordmark, generous space and a restrained blue palette give the objects room to speak. A flexible set of typographic compositions carries the identity from packaging to digital.
A clear idea.
A complete concept identity with a clear voice, a flexible visual system and a coherent set of applications. This illustrative project demonstrates the studio’s approach; no commercial performance claims are made.